Designer Frames

Are you looking to change your glasses for something a bit different? At Dixons Opticians in Lincoln you have come to the right place. We carry an extensive range of designer frames.

Please view below the frames that we carry in our stores, we literally have thousands of frames to choose from, however don't be daunted by this, if you require one of our staff will be happy to advise on styles that suit. We also have the latest in videoing equipment so you can really see how you look in those frames from all angles.


Tag Heuer

Tom Ford

Jimmy Choo




Giorgio Armani

Emporio Armani



Calvin Klein

Michael Kors

Rekjavik Eyewear




Ted Baker


Ralph Lauren Polo



And more.......




Tom Ford

Tag Heuer

Michael Kors


Jimmy Choo



Spectacle Lenses

We are accredited as 5 STAR ESSILOR lens specialists.
We pride ourselves on being able to provide our customers with quality spectacle lenses. You may require anything from standard single vision to a high tech bespoke varifocal, a short chat with one of our qualified dispensing opticians is all that is needed to determine the best lens for you. We deal with all the main suppliers on the market such as Essilor, Zeiss, Rodenstock and Kodak to name a few and Dixons Opticians are also proud to call themselves a Varilux Lens Specialist.

We also deal with several small independent lens labs, so we really do believe we can meet every body's spectacle needs.

VAT on Spectacles

The invoice that we provide with every spectacle transaction shows an Exempt element. The exempt element is for the Dispensing Services provided which make up the cost of your spectacles and are Exempt of a VAT charge.

Contact Lenses

Contact lenses can be a great choice for many people, whether you're interested in an alternative to glasses or looking to wear contact lenses for sports or going out. Whatever your needs, Dixons Opticians provide the latest in contact lens technology and our staff will take the time to find the right lens for you.

We stock all types of contact lenses from daily disposables to monthly lenses, once you've had a contact lens assessment with one of our qualified contact lens fitters, we will discuss the best options for you taking into account your lifestyle and needs. You'll also receive help on how to use your lenses and how to look after them to keep your eyes healthy and comfortable.

Safety Eyewear

Dixons Opticians are affiliated with safety companies who make appliances to strict British Standards requirements.

We deal with our clients who wish to buy these through a corporate scheme or purchase them privately.

Sports Eyewear

Sports play such an important part in many of our lives yet some people are unaware how wearing the correct spectacle appliance can greatly enhance performance.
We are specialists in providing Prescription Oakley Sunglasses for sports.

A keen golfer when given the correct high contrast lens (for example the Oakley G30) can find it much easier to see the ball at near and far distances in varied light conditions.

People who swim for pleasure or in a competitive format who have a prescription would most definitely benefit from one of the top quality Speedo goggles.

A squash player may benefit from wearing specific eyewear for both improved vision and greatly improved safety.

Someone who is into a form of shooting should know the benefit of getting the correct filtered lens to maximise performance in all light conditions.

These are just a few examples of the range of sports appliances on offer, many more are also available at your request.

Contact Us

For an Opticians you can trust, call in today to Dixons Opticians and see our extensive range of eyewear.

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